Our 2 Billion Journey delivers profound community benefits, translating directly into thousands of new opportunities, empowered local businesses, and enhanced well-being. It fosters national pride through stronger local industries and a more connected, simpler daily life for all
"Our 2 Billion Journey is underpinned by unwavering commitments that reflect our core values:
Championing Local Projects: We are dedicated to actively supporting community-driven initiatives and homegrown ventures, ensuring their growth and visibility.
Strengthening National Economy: Our efforts are geared towards strategically reducing imports and significantly increasing exports, fortifying the UAE’s economic independence.
Fostering Local Leadership: We actively work to increase the presence of local franchises and national concessions, empowering Emirati entrepreneurship and reducing reliance on foreign models.
Empowering Informed Consumers: We pledge to continually enhance consumer awareness, enabling 60,000 families to make choices that benefit their households and the wider economy."