A Journey of Purpose.
A Future Built Together.
As an Industrial Engineer, my journey began with a simple yet powerful dream to elevate the industries that shape our community. Early in my career, I came to a vital realization: for our factories and innovations to truly thrive, we need more than just production — we need strong local demand.
This insight sparked a new vision: to empower our economy from within by uniting our community around purposeful, local spending.
In this transformative decade, inspired by the global rise of Super Apps like WeChat, I saw an opportunity to reimagine how technology could serve not just convenience, but also national development. From that vision, Boulevard Super App was born — not just as a digital platform, but as a strategic engine for sustainable growth.
At the heart of our mission is a deep commitment to social impact, closely aligned with our government’s visionary “Make it in the Emirates” initiative. Together, this economic and social purpose has shaped our boldest ambition yet: The 2 Billion Journey.
Over the next three years, this initiative will:
- Create 4,000 new job opportunities,
- Empower local businesses and franchises,
- Raise the awareness for 60,000 families,
- And contribute significantly to our national GDP.
Every dirham spent within Boulevard Super App drives this movement — a clear example of how digital innovation can translate into real, measurable impact for households and for our nation.
We are humbled by the trust and support of our community. This is more than a platform, it is a shared mission. Together, we are building not just a Super App, but a more connected, empowered, and prosperous future for the UAE.
Join us. Let’s thrive together.
